I like Photoshop layer comps, they give you the opportunity to present your design with the different states (for example dropdown menu’s or button hovers) without making multiple copies of your design. The let you enable on and off status of a layer and the blending modes.
This video tutorial gives a great explaination of how to do it yourself.
What i like about Moment Ski’s website is that the choice for a visual story behind there products as a main focus on there frontpage. Instead of taking the usual step in going for the webshop, they choice to go with great photography that grabs you and pulls you in there culture.
First of april is a good day to build a emotional connection with your website visitors and app & service users. Google does this every year and this year Google Maps became a Zelda landscape. Funny and it makes you smile, but remember you ware able to turn it on and off, you should never let the fun be a burden on the user experience.